As someone who wasn’t naturally gifted with clear skin, I’ve experimented with numerous products over the years. I've often envied those who could use visually appealing, aesthetic products, while I was limited to using basic acne-safe options. Why can't skincare for sensitive, acne-prone skin be attractive too? Through this branding project, I created a skincare line focused on bridging that gap in the market.

‘Deep’ came from ‘Deep sea water’ – the star ingredient – which balances the skin’s PH, reducing the risk of breakouts while moisturising the skin.